One thing that may help to get any academic book a wider audience and exposure is to also create a parallel non-fictional graphic novel version of the academic one.
The movie “300” about the Greek and Persian battle at Thermopylae was based on a graphic novel. This movie, as much as anything else, helped to inspire the latest generation of high school kids to take an interest in ancient history.
I have been surprised at the number of younger people whose first introduction to great works have been thru the graphic novel.