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German Firm Wins Right to Make Beer Called 'Fucking Hell'


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The European Union trademarks authority has permitted a German firm to register the brand name "Fucking Hell" for a new beer, much to the irritation of the Austrian village of Fucking. In English, the term "Fucking Hell" is just an expletive used to express irritation or surprise. In German, it could refer to a light ale from Fucking in Upper Austria, because "Hell" is a term for light ale in southern Germany and Austria...

 

...full story at Spiegel Online

 

 

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what does off-licences mean?

 

btw.here some info about the town on wikipedia

http://en.wikipedia.org/wiki/Fucking,_Austria

 

An off-licence is a shop licensed to sell intoxicating beers and spirits etc. They tend to sell nothing else except for a few chocolates and sweets, in case parents take their kids into the shop when buying alcohol. Unlike supermarkets and general off-licences, who sell only big-name brands plus a few minor labels, specialist off-licences import lesser-known beers from the continent.

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Here in Pennsylvania, liquor shops are controlled by the state. The clerks are basically civil servant jobs, and alcohol is heavily taxed.

 

I live very close to Maryland, where it's the more usual "private enterprise applying for state license" deal. It's a lot cheaper to simply cross the border and buy there. biggrin.gif

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According to Spiegel online, the main tourist attraction of the village of Fucking (aparently pronounced 'Fooking') is its sign. I wonder why...

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what does off-licences mean?

 

btw.here some info about the town on wikipedia

http://en.wikipedia.org/wiki/Fucking,_Austria

 

An off-licence is a shop licensed to sell intoxicating beers and spirits etc. They tend to sell nothing else except for a few chocolates and sweets, in case parents take their kids into the shop when buying alcohol. Unlike supermarkets and general off-licences, who sell only big-name brands plus a few minor labels, specialist off-licences import lesser-known beers from the continent.

 

Traditionally in the UK you had 'licenced' premises which were allowed to sell alchohol for consumption on the premises and 'off-licences' where you could buy but not consume alchohol until you were off the premises. A few years back, before the licencing laws were changed relaxing a lot of the previous restrictions on opening hours (actually a hold-over from WWI & WW2), you could find them combined in a few public houses where there were separate doors from the street to go into either the licenced or 'off-licenced' side of the premises.

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